I stand before you, as the human I am...

Each of us carries a story—rich with our trials, tribulations, and triumphs...

My journey began in the vibrant heart of Anatolia, a land where the ancient roots of many religions intertwine, and where the tapestry of human spirituality first began to weave. Powerful women shaped my lineage with quiet strength and bold influence.

My life has crossed countries, cultures, beliefs, and the people within them. I absorbed the essence of their stories and their spirits. The next generation of my family will carry the blood of Anatolia, Europe, Russia, and America — a living mosaic flowing through their veins.

For over a decade, I worked in corporate governance, risk, and business consulting for financial institutions. It was a training ground that shaped my clarity and discipline. Eventually, that path opened into new territories — psychology, astrology, and holistic approaches to human development. I became certified in life, parent, and holistic health coaching — not to abandon structure, but to expand it. To empower others with deeper understanding.

There were moments when I doubted my voice — when silence felt safer than truth. But eventually, the silence became louder than the fear. That was the moment I began to truly listen to my instincts.

That’s when the real work began.

Hippie Witchie grew from this eclectic lineage — a spirit that learns from all, belongs to none, and dares to move beyond any single dogma. It honors the essence of the soul while respecting art, science, and the sacred ways we express, create, and connect.

Hippie Witchie is not simply a business or a brand to me. It reflects my lived experience — and the soul I have grown into.

Let us walk together, weaving meaning into our shared becoming.
Let us create new business ecosystems and unforgettable gatherings that linger, awaken what has been forgotten, and uplift one another in collective growth.

Seda Sarno

Producer and Creative Director

Founder and CEO of Hippie Witchie LLC