I stand before you, as the person I am;

the one I’ve become through

experience, culture, business, and human connection.

My journey began in the vibrant heart of Anatolia, a region shaped by centuries of cultural exchange, history, and layered human experience. Strong women shaped my upbringing with quiet resilience, intuition, and strength.

My life has crossed countries, cultures, beliefs, and the people within them. I absorbed the essence of their stories, their spirits, and the invisible ways human connection shapes the world around us.

For more than a decade, I worked within corporate governance, risk management, and business consulting for multinational financial institutions. That experience became the foundation of my discipline, operational thinking, and understanding of how systems and people function together.

Over time, my curiosity expanded beyond business alone — into the deeper layers of human experience and holistic approaches to personal development and my work naturally evolved beyond traditional corporate structures into branding, hospitality-focused concepts, experiential productions, strategic growth partnerships, and relationship-driven business development.

Hippie Witchie was born from that intersection —

a space where business, creativity, and human connection naturally meet.

Today, the company operates across branding, strategic growth, experiential production, and curated collaborations within hospitality, luxury, lifestyle, and development industries.

Seda Sarno

FOUNDER

HIPPIE WITCHIE LLC